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Kedar Massenburg
Musical artist
William "Kedar" Massenburg (born 1963) is an American record producer and record label executive, who was the president of Motown Records from 1997 to 2004.[3] Massenburg is best known for bringing Erykah Badu to fame.[4] He trademarked the term "neo soul."[5]
Massenburg is the founder, president and CEO of Kedar Entertainment.[6]
Early life and education
William "Kedar" Massenburg was born in 1963.[1] Massenburg is a 1981 graduate of Erasmus Hall High School in Flatbush, Brooklyn, New York and a 1986 graduate of Central State University in Wilberforce, Ohio.[7]
Career
After college, Massenburg spent several years in marketing positions, including two years as a district manager for PepsiCo (maker of Pepsi Cola), and a year with SmithKline Beecham Clinical Labs Pharmaceuticals.[8]
In 1995, he established Kedar Entertainment, originating out of his New York home,[