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          John B. Watson

          American psychologist (–)

          John Broadus Watson (January 9, – September 25, ) was an American psychologist who popularized the scientific theory of behaviorism, establishing it as a psychological school.[2] Watson advanced this change in the psychological discipline through his address at Columbia University, titled Psychology as the Behaviorist Views It.[3] Through his behaviorist approach, Watson conducted research on animal behavior, child rearing, and advertising, as well as conducting the controversial "Little Albert" experiment and the Kerplunk experiment.

          He was also the editor of Psychological Review from to [4] A Review of General Psychology survey, published in , ranked Watson as the 17th most cited psychologist of the 20th century.[5]

          Biography

          Early life

          He was born on January 9, [2][6] His father, Pickens Butler Watson, was an alcoholic and left the family to live with two Indian