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You are now leaving Country Music Hall of Fame
Building a Country Empire
The latter song’s success led to the creation of Toby Keith’s I Love This Bar & Grill, which boasted nearly two dozen locations across the country at its peak in the 2010s.
Its success, coupled with his Wild Shot mezcal brand, led Forbes to dub Keith “country’s $500 million man.”
Another key business move came in 2005, when Keith founded his own label for his music, Show Dog Nashville.
In the process, he also purchased what turned out to be a highly lucrative stake in the fledgling Big Machine Records label—which would soon launch the career of Taylor Swift.
At the helm of Show Dog, Keith had no problem maintaining his status on the charts.
He racked up twenty-two more Top Twenty country hits over the next nine years, and he claimed the last of twenty career #1s on the Billboard charts with 2011’s “Made in America.” The subsequent single “Red Solo Cup,” however, became the biggest crossover succes